Social Media Strategy

Social media is one of the fastest growing online marketing initiatives, but it’s important not to get caught up in all the hype.  Our goal is to develop a social media strategy that’s right for you, your customers, and your budget.

Social media provides the opportunity to create a conversation and engage your customer or member in a meaningful dialogue.  Social media is all about connecting with people and organizations.  Listening – not just talking or broadcasting to your customer is an important part of your social media strategy.

We understand where social media and business connect, collaborate and engage. 

We understand that transparency is a challenging issue and we can help navigate the social landscape.

We can identify your audience and develop a multi-channel strategy that works within your time and cost budget.



Client Testimonials


Jean Craciun is a sociologist and her firm Craciun Research has been doing business in Alaska for over twenty years. I have had the opportunity to work with Ms. Craciun many times, most recently on my campaign for United States Senator in 2008. It was a good experience which brought together not only the best from Alaska but from Washington DC as well. Ms. Craciun was always a team player and worked with us in the qualitative research area assisting with campaign focus groups to direct strategy toward message development and media buys. Jean Craciun is a well respected pollster in Alaska.

Mark Begich

United States Senator

Craciun Research Newsletter


Designed for marketers and decision makers who need to stay ahead of marketing trends, Craciun Research Market News is a FREE e-mail newsletter.

It delivers hard-to-find news on creative marketing campaigns, market research and trends, and best practices.

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