Market Segmentation

Understanding your position in the marketplace and knowing where your product or service fits in the competitive landscape is critical to your success.  Identifying who and where your customers are helps build the foundation of a solid marketing plan.

Market segmentation studies provide an in-depth view of customers. Our team of experts can help you develop consumer profiles and develop a strategy for targeting high value target customers and the behaviors and values that they share in common.

When segmentation studies are done correctly, they present a clear portrait of your customers and their needs and wants.  They establish a reference point for the development of new products and services and guide the development of on target messaging and communications.

Craciun’s experts have extensive experience working with segmentation modeling techniques and utilize innovative methods to ensure our clients’ particular objectives are clearly met. We work in collaboration with our clients to understand their unique market environment.

Our segmentation solutions focus on the following core market segment concerns:

         
• The most understandable and marketable consumer groups are those that have clearly defining characteristics, whether strong demographic divisions, core emotional differentiators, or functional differences.
         
• We establish well-differentiated target consumers, as well as an enhanced understanding of what their specific core needs and values are. 
         
• We provide clients with a detailed roadmap for reaching their target consumer groups and present a key understanding of which groups represent the highest potential ROI. 
       
• We possess innovative analytical methodologies that help us identify the emotional and functional benefits for the harder to reach consumer populations. 
         
• The result is satisfied and loyal customer base and an increased share of market